Overview
We had an incredible time at this year's World of Coffee event! Our booth in Hall C, Bella Center, was set in beautiful Copenhagen. We showcased our full lineup of current and upcoming products. The Acaia Technology Zone and Brew Bar were bustling throughout the show. As 2024 marks our 10th anniversary, we offered limited-edition swag and ran a special Orbit giveaway from June 27-29!
Product Showcase & Acaia Technology
Our WOC booth this year was spacious and purposefully designed, which we received many compliments for! The showcase table presented our full product lineup in Black and White. We paired our hand-built grinder, the Orbit, with the Lunar to demonstrate the Grind-by-Weight feature. All three models of the Orion bean doser were displayed side by side for an easy demonstration. Our most recent release, Orion Nano colorways, received attention for their minimal footprints. Products on display also included the latest Ion Beam, the reimagined original Pearl and the Pearl S. Booth visitors also got to see the Astra, our Best New Product from SCA Expo back in April. We did numerous demo sessions and were amazed to see many customers who knew our products inside out!
For the first time, we dedicated a space to showcase our technology collaboration with industry partners. This featured La Marzocco's Brew-by-Weight scale, Meticulous espresso machine, and a pilot integration project with Kees van der Westen on their Slim Jim Idrocompresso. A special thanks to Meticulous for hosting product demos at our booth. It was great to welcome such an enthusiastic crowd of their supporters.
The Brew Bar
We were delighted to have eight coffee roasters, cafes, and organizations join us at the Brew Bar! They served delicious filter coffees on Origami brewers and pulled tasty espresso shots on the Slim Jim. Many thanks to our guests for generously sharing their coffees with our booth visitors and our team:
Show Floor
This year's World of Coffee venue was beautiful and filled with natural lights. The energy at the show was buzzing! We had a great time walking around. We checked out some great products, like the ROEST P3000, or the drinkware collection at Created. We also caught up with industry partners: Mazzer, Weber Workshops, and our friend at Smart Espresso Profiler who were running a competition. Of course, we had plenty of coffee, tea, and other beverages. We even enjoyed a tasty bite of a Danish pastry at Acme's stand, who also custom-made our anniversary cup.
Swag, Orbit Giveaway and Anniversary Party
As a token of appreciation for our coffee community, we offered fun swag for purchases made at the booth. Our anniversary T-shirt was a huge hit! We also gave away a Pearl scale each day and held a raffle to win a Space Gray Orbit. Congratulations again to all the lucky winners!
We concluded the show with a booth party celebrating our 10th anniversary. Thanks to everyone who joined us to raise a glass.
Thank You!
Over the course of three days, we had many conversations with old and new faces from around the world. We met coffee producers, resellers, friends, industry partners, home enthusiasts, competitors, and more. It was fantastic to meet, catch up, and exchange stories with everyone.
We want to thank everyone who stopped by our booth and extend a huge thank you to all our booth partners! We can't wait to do it all over again at next year's World of Coffee in Geneva. We'll see you there?